Email Marketing & SMS
Email marketing and SMS are crucial for maintaining direct, personalized communication with your audience, ensuring timely and relevant updates reach your customers. These channels help build strong customer relationships, boost engagement, and drive conversions through targeted and immediate messaging.
Types of Campaigns
Applicable for both Email & SMS
Commercial / Promotional
Sometimes called “blasts”, these are marketing messages about your products, services, sales and promotions sent to large audiences.
Triggered / Automations
These are emails which are triggered by an interaction or event completed by customers. ie. Welcome, Abandoned Cart, Birthday Coupons, and more.
Operational
The only messages that can be sent to non-subscribers. These are automated messages about shipping statuses, order confirmations, etc.
Retention & Win-back
These are your secret weapon. Using behavioral data, you can send special messages at critical times to keep customers engaged with your brand.
Success Story
Using behavioral and demographic data to create targeted segments, product recommendations, timely offers and more, ECCO’s email & SMS channels saw incredible growth.
+27%
Email Channel Revenue
+260,000
New Subscribers
+14%
Customer Lifetime Value
-33%
Unsubscribes
At eCora, Email Marketing and SMS is our bread and butter. We have experience building and executing Email and SMS strategies that have generated millions in revenue for for SaaS startups, retailers, global e-Commerce brands, and more.
It’s proven that retaining existing customers is cheaper than acquiring new ones. That’s why believe these “owned” marketing channels should be a staple for every business.
Book your free consultation and learn how eCora can help you leverage these cost-effective channels.
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